Although it was only last week I wrote about my desire to edit my closet down to just the basics - core, key pieces that I will wear over and over and will never get old and I can layer with one another for nearly every occasion - there is one thing that I refuse to get rid of or stop buying.
Yes to all of this!! Been a HUGE fan of merch (especially restaurant merch as it gives restaurants an additional revenue stream directly and indirectly through nostalgia/brand awareness).
This is extraordinary. Golden age of merch, indeed.
I bought the green Books (are magical) hat after you posted AND when I realized (sadly) my red hat can’t be worn for 4 years 😭
Yesss I love that hat so much! Also I think green hats are it these days? Seeing them everywhere!!!
Perfect!! Count me in!
I like to collect baseball caps at the different wineries in Napa and Sonoma County.
I love that!!
I’m completely obsessed with merch, and this post was 👩🍳🤌
Thanks Zio!! Glad you enjoyed!
Yes to all of this!! Been a HUGE fan of merch (especially restaurant merch as it gives restaurants an additional revenue stream directly and indirectly through nostalgia/brand awareness).
Also posting Emily Sundberg's piece earlier this year on merch: https://www.readfeedme.com/p/brand-merch-deep-dive