issue #10: we have to talk about the artipoppe.

If you’ve recently had a baby, or are going to have a baby soon, or have even posted something on the internet about a friend having a baby, I’m sure you’re being served ads for the Artipoppe carrier.  The moment I started telling friends and family I was expecting, I was immediately inundated with ads for it (and the Snoo, and cord blood banking, and the Bumpsuit, and home birth influencers, and prenatal vitamins, and, and, and….).  I was immediately drawn to the un-babyish looking aesthetic of it.  I mean, of course it’s baby-ish, there will be a literal baby in it as you use it.  But, most carriers I had been seeing always have a very utilitarian vibe, and that’s important!  These things need to be functional, so I get it.  But along with my resistance to maternity clothes and anything that says “mama”, I also found myself resisting everything that screamed “this is for a baby”.  The Artipoppe ads had cool looking couples, women with haircuts (and bangs) I could only aspire to in m…