If you’ve recently had a baby, or are going to have a baby soon, or have even posted something on the internet about a friend having a baby, I’m sure you’re being served ads for the Artipoppe carrier. The moment I started telling friends and family I was expecting, I was immediately inundated with ads for it (and the Snoo, and cord blood banking, and the Bumpsuit, and home birth influencers, and prenatal vitamins, and, and, and….). I was immediately drawn to the un-babyish looking aesthetic of it. I mean, of course it’s baby-ish, there will be a literal baby in it as you use it. But, most carriers I had been seeing always have a very utilitarian vibe, and that’s important! These things need to be functional, so I get it. But along with my resistance to maternity clothes and anything that says “mama”, I also found myself resisting everything that screamed “this is for a baby”. The Artipoppe ads had cool looking couples, women with haircuts (and bangs) I could only aspire to in m…
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