Printemps finally opened here in NYC, so last week I made the pilgrimage to Fidi to check it out (ok it’s not actually that far, but the only reason I like going over there is for Jeremy’s Ale House. The wine bar at McNally Jackson in the summer is nice too).



I have been debating the last few days about how much, and what, to share about my brief experience walking the store. On the one hand, a single visit doesn’t necessarily feel like a fair shot. But on the other, often a store or brand only has one chance to capture a customer and make an impression. For me to shop at Printemps I have to go out of my way, so if you don’t reel me in that first time, I’d be hard pressed to make the trip again, you know? And it’s not that the store, generally, didn’t reel me in. It is an objectively beautiful space, and wasn’t unpleasant to walk through. I loved how unique the interiors and architecture felt, and compared to the Bloomingdale’s in Soho I sometimes visit on my lunch breaks, Printemps…
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